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A Discussion with PayPal on the Future of Digital Payments | Mary KU
The internet has fundamentally changed how we pay and PayPal has played an integral role, pioneering digital payments and enabling widespread online payments across the globe. Today, as new...
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China Ascendant: Game & Mobile Trends in One of the World’s Fastest Growing...
Xiang Ling, VP of International Business for Hoolai Games, will present current estimated figures on mobile gamers in China, including stats for handheld devices (Android/iPhone) & payment...
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How In-Game Metrics Assist Publishers And Developers Reach a Wide User Base |...
Android users are presented with a multitude of choices in Google Play. This presents developers and publishers with the big challenge of discovery which has a direct effect on monetization and...
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The New Hero in Gaming: iOS and Android Apps | Patrick MINOTTI
Based on data gathered from more than 190,000 apps running on more than 500 million iOS and Android devices per month, Flurry shares the latest trends in iOS and Android games. Topics covered will...
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App Store Economics | Bertrand SCHMITT
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today’s app stores to explore the important themes of distribution and...
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Mathematical Analysis of Game Mechanics | Nick BERRY
An increasingly larger number of games are being developed using the freemium payment model. These games use in-app currency to unlock features in the game, and this currency can either be earned...
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Monetization Trends for Mobile Games | Aaron RUBENSON
After launching Kindle Fire late last year, Amazon is in a unique position to have a 10,000 foot view of mobile game monetization trajectories and trends. Zooming way out, above the individual and...
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Mobile Game Monetization: Separating Myth from Reality | Marco DeMIROZ
In today’s mobile gaming environment, monetization is the Holy Grail. With the growing popularity of the freemium business model, it’s imperative that game developers understand the nuances of how...
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New Players in the Ad Game: The Profound Effect of Social Games on Madison...
For generations, the advertising business has been about two things: reach and frequency. In other words, How many people can I interrupt how many times? But all that is changing. Social game...
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Why Half of your Revenues Should Come from Advertising | Mike PERONTO
You’re missing your games’ true earnings potential by a long-shot if you have no advertising strategy or are relying on ordinary banner ads. Premium advertising that engages players will reap you...
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